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technology gaffe blamed miss universe

Newton’s Third Law of Motion is familiar, at least in concept, to most of us:

For every action, there is an equal and opposite reaction.

This law states that in every interaction, there are forces that operate on the objects involved.  These forces always come in pairs, and are equal and always acting opposite each other.

Here’s a real world example, with a quiz to check your understanding: (click on the question for the answer)

  • 1. A bug strikes the windshield of a moving truck. Which of the two forces is greater: the force on the bug or the force on the truck’s windshield?

    Trick Question! Each force is the same size. Remember: For every action, there is an equal and opposite reaction. The bug exerted exactly the same amount of force as the truck exerted on it. But because the bug has much less mass than the truck—splatter city.

Sometimes you’re the windshield, sometimes you’re the bug.

Just ask Steve Harvey—you know, the announcer who crowned Miss Colombia the winner in the final few minutes of the Miss Universe 2015 pageant.

Only problem was:  the winner was actually Miss Philippines, as Steve admitted a couple of minutes later, moving the crown from one to the other.  This could not have been fun for anyone involved on-stage.

The internet exploded all around the world, with theories that the Family Feud host had incorrect information on the teleprompter or envelope; that the mistake was because he declined to practice  beforehand; even a conspiracy theory that it was all a planned gaffe.

Steve Harvey has stated it was just human error– a behind-the-scenes ET Online report quoted Harvey as saying that he had a bad moment when he realized what had happened:

I just kept reading the card and it said, ‘First runner-up’ and I went, ‘Oh my goodness.’

Technology allows live TV to broadcast whatever happens to virtually the entire world. 

Not surprising that with his action, there is sometimes opposite reaction:  remember Miley Cyrus’ foam finger, MIA’s middle finger, and Jennifer Lawrence falling at the Oscars?

Technology also allows someone on Twitter to instantly transmit a message to all of their followers, which can be retweeted and go viral in minutes.  This can be a good thing—or not.

Steve Harvey went on to have an even tougher night when he tried to apologize for his mistake to his Twitterverse and incorrectly spelled the home countries of both Miss Philippines and Miss Colombia:

harvey

Technology.  Ain’t it great?

Well, yes… it is.  The internet has connected the world like nothing before.  Businesses like Twitter, Instagram, LinkedIn, and Facebook allow users to share their thoughts, pictures, locations, and more nearly immediately.  This has been a source of great pleasure for many—and a source of embarrassment or real trouble for others.

Newton might appreciate the fact that often there is equal embarrassment on one side paired with equal pleasure (or at least interest) on the other.  Steve Harvey’s live and nearly live mistakes were seen, talked about, written about, and dissected at water coolers everywhere.

Sure, today Steve Harvey might blame the immediacy of live television or Twitter for making him look bad.  But most would agree that everyone makes mistakes, and Steve Harvey’s mistakes indicate only that he is human, too.  And the tweet with the misspellings is honest, if only because it was obviously not vetted by his publicity team.

Blaming technology for gaffes like this is like blaming the internal combustion engine for your teenager running your car into the mailbox. 

Or, as my grandfather used to say:  “Only poor carpenters blame their tools.”

In business, there is technology today that allows the same kind of instant communication—and the same kinds of mistakes.  Before utilizing powerful technology, the wise businessperson thinks about what is being said, to whom it is being said, and what the message is intended to convey.

The best technology in the world actually CAN prevent a lot of human error, too—how many rely on spell check to avoid Steve Harvey-sized embarrassment?   And of course the technology can act in accordance with Newton’s Law as well—much as the wheels on a car exert force on the road, the road exerts force on the wheels, which propels the car forward.

5i Solutions Inc. will custom tailor a technological solution that will allow your business to leverage your power into business growth.  Customized solutions for Document Management—instant access to any piece of important data, with full sharing capability.  Document imaging and processing systems that convert ordinary data at its source into digital ‘smart data,” that can be searched.  And all held in a super-secure 5i “Cloud Vault.”

5i Solutions Inc. has the tools and technology to help you grow your business.  And growth in business is the difference between being the windshield—or the bug.

5i Solutions.  One single, secure point of intake, access, and storage.  One singular solution.

5i Solutions, Inc.

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